August 30, 2013 § Leave a comment


Social Media can be a great resource for professional development. It can also really get in the way of getting a professional position. So how do we navigate a world with amazing potential and potential pitfalls? We all need to think about how we might develop a professional social media strategy.  At most, you are three or four years away from entering your chosen profession – it’s time to create your social media profile so you don’t find yourself removing tags from Facebook photos, creating a barebones LinkedIn account, and learning what Twitter is the night before a big job interview.

Today’s task has several parts. Please make sure to read the directions carefully and complete all required tasks. Remember, this project is worth 5% of your final grade – take it seriously.

Step One: Reading About Social Media

It’s impossible to find the “perfect” article for you to read about social media. The problem is – the “perfect” article depends on what you’re interested in. There’s so much good stuff out there – I want you to find your own article.  So here’s what you’re going to do:

  1. Think about what it is you want to know about social media: teaching with social media in science classrooms, using social media in a marketing plan, creating a social media identity, guidelines for teachers using social media, creating a personal learning network (pln) with social media, speech language pathologists on Twitter, etc.
  2. Use this topic to do a Google search for an article/video/resource that is directly related to your interest. Find something that interests you and READ IT!!
  3. Create a Google Doc or Word document called “Social Media.”
  4. Link to the article you found, write a brief explanation of why you chose that topic and how you found the article (2 or 3 sentences), then write 3 or 4 paragraphs about what this article means to you, how it informs your understanding of social media, and what is in the article that you will use in your profession.

Step Two: Exploring Social Media

There are many different social media tools – and to have a social media identity, you don’t need to actively use all of them. I’ve created a list of nine social media tools – you will need to choose 3 tools to begin to create your social media identity. You’ll be using these tools to build a professional identity – so if you already have a personal Twitter account – think about having a separate one for the professional topics. If you have another social media tool you’d like to use and it isn’t listed here – feel free to include it. These tools aren’t linked because you simply need to type the name of the tool into your browser address bar and it will take you directly to the tool. If you need help creating a profile on one of these sites – please text or email me.

Facebook          LinkedIn          YouTube          Twitter          WordPress          Blogger

Vimeo                Pinterest          Google+          FourSquare    Instagram

Step Three: Building a Social Media Strategy 

Once you’ve created accounts for your 3 tools, think about how you might use these tools in your profession. On your “Social Media” Google Document, set some current and future goals for your identity. These should be realistic goals and should be very specific.  You’ll want one set of goals for each of the 3 tools you chose. Make sure to include a link to your Twitter feed, Pinterest board, LinkedIn profile, etc. Please note that you will also be asked to follow some K12 related boards and feeds later in the course, even if you are not an education major.

Here’s an example of goal-setting for Pinterest for an elementary school teacher:

**Build a professional Pinterest account around learning centers for a 2nd grade classroom.
Immediate Goal:
 Create a board for each subject area and spend at least 5 minutes a day pinning ideas. Find at least 2 new people to follow each day in order to collect more ideas to pin. Comment on at least 5 pins each day to generate traffic to my boards and to build a network of teachers to collect learning center ideas.
Future Goal: Develop my own original learning center ideas and post to Pinterest.

Step Four: Growing Your Social Media Identity

Now that you’ve set some goals – work on them for the remainder of the semester. During the last week of class you’ll be reporting on how much progress you’ve made towards your goals. So make sure you chose tools that interest you and relate to your profession and make sure you chose goals that are doable. There will also be some small tasks related to this project that you will complete over the course of the semester.

Here’s an example from Maymester.  And you may use Gretchen’s social media resources on her Pinterest board for her EDIT 4020 class.

Step Five: Turning it in

In order to turn in your work, you will need to do the following:

  1. Save your completed document (you’ll need to download your Google Doc as a pdf if you didn’t use Word).
  2. Create a Social Media Identity menu on your portfolio.
  3. Insert your Google Doc onto your portfolio.
  4. Link your profile.
  5. In addition, add your 3 social media tools as apps onto your profile. 


  1. Don’t forget that your Social Media Identity project is due at the beginning of class on next Wednesday.
  2. Need more reasons to clean up your social media? Read this short article.

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